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ESG funds ✅The asset size of ESG funds has ballooned nearly five times to Rs 12,300 crore over the last couple of years. ✅Environment, social responsibility, and corporate governance have of late emerged as key themes for investors in India. ✅The demand and growth for ESG funds in Asia, especially in India, has been overwhelming, it is 32%. ● What are ESG Funds? ✅They are used synonymously with sustainable and socially responsible investing. ✅While selecting a stock for investment, an ESG fund shortlists companies that score high on environment, social responsibility, and corporate governance, and then looks at financial factors. ✅With the overall increase in awareness, and with regulations moving in this direction, investors are re-evaluating traditional approaches and considering the impact of their decisions on the planet. ✅The key difference between the ESG funds and other funds is 'conscience ' i.e the ESG fund focuses on companies with environment-friendly practices, ethi...

What is a TRP? 1. Anyone watching television for more than a minute is considered a viewer. 2. The TRP or  Target Rating Point is the metric used by the marketing and advertising agencies to evaluate this viewership. Who records TRP in India?   1. The TRP is recorded by the Broadcast Audience Research Council (BARC) using Bar-O-Meters that are installed in televisions in selected households. 2. The BARC has installed these meters in 44,000 households across the country till date. How is the TRP calculated?   1. Audio watermarks are embedded in video content prior to broadcast. 2. These watermarks are not audible to the human ear, but can easily be detected and decoded using dedicated hardware and software. 3.  Viewing details and the watermarks are recorded by the Bar-O-Meters. How are the households selected? 1. A large-scale face-to-face survey of a sample of approximately 3 lakh households from the target population is done annually. 2. Out of these, the household...