Skip to main content

What is TRP. TRP controversy in India #Republictv vs #Indiatoday

What is a TRP?

1. Anyone watching television for more than a minute is considered a viewer.

2. The TRP or Target Rating Point is the metric used by the marketing and advertising agencies to evaluate this viewership.

Who records TRP in India? 

1. The TRP is recorded by the Broadcast Audience Research Council (BARC) using Bar-O-Meters that are installed in televisions in selected households.

2. The BARC has installed these meters in 44,000 households across the country till date.

How is the TRP calculated? 

1. Audio watermarks are embedded in video content prior to broadcast.

2. These watermarks are not audible to the human ear, but can easily be detected and decoded using dedicated hardware and software.

3.  Viewing details and the watermarks are recorded by the Bar-O-Meters.

How are the households selected?

1. A large-scale face-to-face survey of a sample of approximately 3 lakh households from the target population is done annually.

2. Out of these, the households that will have Bar-O-Meters are selected by a random process called the Recruitment Sample.

3. Viewing behaviour of panel homes is reported to BARC India daily that verifies it physically or telephonically.

4. BARC India also involves a separate vigilance agency to check on outliers that it considers highly suspicious.

5. The panel homes selected are rotated annually as per the guidelines of the Ministry of Information and Broadcasting.

Where are the loopholes? 

1. The panel homes selected are intruded into to manipulate the viewership.

2. As the process is self regulating, there is no government control over it.

Labels:

Comments

Post a Comment

"Welcome to my blog, where I, Sandeep Giri, share my passion for the Tech World. Join me on an exciting journey as we explore the latest trends, innovations, and advancements in the world of technology."

Popular Post

SSC WORD

1. TRANQUILITY : à¤¶ांति Meaning:  a peaceful, calm state, without noise, violence, worry, etc. Synonyms:  calmness, coolness Antonyms:  chaos, loudness Example:  Not surprisingly, the desire for tranquility among local inhabitants is almost palpable. 2. REBOUND : वापस आना Meaning:  If an action rebounds on you, it does not have the effect you hoped for but has an unpleasant effect on you instead Synonyms:  recoil, recuperate Antonyms:  weaken, hurt Example:  His continual demands for sympathy rebounded on him because his friends finally stopped listening. 3. INVIGORATE : à¤ª्रोत्साहन Meaning:  to give new energy or strength to someone or something Synonyms:  boost, stimulate Antonyms:  discourage, dissuade Example:  They argued that a cut in the tax rate would invigorate the ec...
3 comments
Read more
<script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <!-- srportalgiri_main_AdSense1_250x250_as --> <ins class="adsbygoogle"      style="display:inline-block;width:250px;height:250px"      data-ad-client="ca-pub-2060990885270177"      data-ad-slot="4129699440"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script>
5 comments
Read more

Linear Regression- Details

  Linear Regression: Linear regression is a statistical regression method which is used for predictive analysis. It is one of the very simple and easy algorithms which works on regression and shows the relationship between the continuous variables. It is used for solving the regression problem in machine learning. Linear regression shows the linear relationship between the independent variable (X-axis) and the dependent variable (Y-axis), hence called linear regression. If there is only one input variable (x), then such linear regression is called  simple linear regression . And if there is more than one input variable, then such linear regression is called  multiple linear regression . The relationship between variables in the linear regression model can be explained using the below image. Here we are predicting the salary of an employee on the basis of  the year of experience . Below is the mathematical equation for Linear regression: Y= aX+b   Here,...
Post a Comment
Read more

The DNA Technology (Regulation) Bill

Recently, the DNA Technology (Regulation) Bill was introduced in the Lok Sabha to regulate the use of DNA technology for establishing the identity of a person. What are the provisions of the bill? 1. Establishment of National and Regional DNA Data Bank. 2. Every data bank would have indices such as the crime scene index, suspects’ or undertrials’ index, offenders’ index, missing persons’ index and unknown deceased persons’ index. 3. Establishment of DNA Regulatory Board which accredits labs analysing DNA samples. 4. Written consent by individuals is mandatory before collection of their DNA samples and creating a DNA profile of an individual. 5. However, consent is not required for offences with punishment for more than seven years in jail or death. Deletion of DNA profile from Data banks: 1. DNA profiles of the suspect may be removed on the filing of a police report or court order. 2. DNA profiles of undertrials may be removed based on a court orde...
1 comment
Read more

UPSC ,PSC MCQ

. Khajuraho Temples are dedicated to which of the following religion? 1.     Hinduism 2.     Jainism 3.     Buddhism Select the correct code: a     1 and 2 b     2 and 3 c      1 and 3 d     All of the above  Explanation: ✍Solution (a) It is a group of Hindu and Jain Temples in Madhya Pradesh build by Chandela Dynasty between 950 and 1050 AD. They are UNESCO World heritage Site. The temples are famous for their nagara-style architectural symbolism and their erotic sculptures. The largest temple at Khajuraho is the Kandariya Mahadeva temple which is attributed to king Ganda. The 10th century Bhand Deva Temple in Rajasthan was built in the style of the Khajuraho monuments and is often referred to as 'Little Khajuraho &#128394;Which of the following statements is/are true about Socotra Island? 1. The island is part of Somalia, AfricA. 2. T...
Post a Comment
Read more

Follow the Page for Daily Updates!